Placed from the logo files. Never on Orange, never retyped, recoloured or stretched.
Black is for type and the logo.
The highlighter and tags, always with black text. Never lime text. On Orange, highlight with a Soft White bar.
Never text on Soft White.
A pattern, a highlight or an orange field. Not all three.
Edge to edge, never inset, no text on top. Social, slides and covers only.