Brand
guidelines.

Version 1 · November 2026
→
01Logo
ColourPrimary
BlackOne-colour print
WordmarkWhen the icon is nearby
IconAvatars, favicons
xxxx
Clear spacex = half the icon height
96px · 25mm
20px · 6mm
Minimum sizeUse the no-® files until registered
×
No recolouring
×
No stretching
×
No logo on Orange
×ingood
No typed logo
02Colour

Four colours.

#FF4B27
RGB 255 75 39Orange
#F4F0ED
RGB 244 240 237Soft White
#000000
RGB 0 0 0Pure Black
#D5FE00
RGB 213 254 0Acid Lime
Interface only:Line #E2DCD7Muted text #6B6661
Orange
Fields, the icon, patterns, buttons.
Soft White
Every background.
Pure Black
Type and the logo. Never a background.
Acid Lime
The highlighter and tags, with black text on top.

Pairings

✓AaBlack on Soft White · 18.5:1
✓AaBlack on Orange · 6.3:1
✓AaBlack on Lime · 18.0:1
✓AaHighlighter · black on Lime
×AaOrange on Soft White · 3.0:1
×AaLime on Soft White · 1.0:1
×AaLime on Orange · 2.9:1
×AaBlack backgrounds
03Typography

Zalando Sans.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 → & @ $ %
Headline
Medium
−0.04em
Less admin.
More building.
Subhead
Medium
−0.015em
Three weeks to the first live workflow.
Body
Regular
We connect the tools you already pay for and automate the work nobody wants to do twice.
Label
Medium
Connected systems · Hub · Automation
04Patterns

Brand patterns.

Icon patternThe icon, cropped and scaled up
Same team.
More jobs.
Dot grid and highlighterOne highlight per layout
Book a call
→
ArrowThe one icon in brand layouts

Two colourways, three crops

Orange on Soft White · FullPrimary
Close
Detail
Soft White on Orange · Full
Close
Detail
05In use

Put together.

Reporting
Decisions on data,
not memory.
Slide
Social postPattern fills the card
06Rules

Six rules.

The logo sits on Soft White

Placed from the logo files. Never on Orange, never retyped, recoloured or stretched.

No black backgrounds

Black is for type and the logo.

Lime is a fill

The highlighter and tags, always with black text. Never lime text. On Orange, highlight with a Soft White bar.

Orange is a fill

Never text on Soft White.

One loud thing per layout

A pattern, a highlight or an orange field. Not all three.

Patterns fill the whole card

Edge to edge, never inset, no text on top. Social, slides and covers only.